After graduating, we a group of 4 industrial designers decided to start a small design firm.
The main focus:
Beïng faster and more dedicated than our bigger competitors.
Providing a more personal approach and give smaller companies the possibility to develop with the aid of a design firm.
We ourself try to limit our project within the scope of UCD (user centered design) because we think that UCD has the possibility to really solve the problem statements of the consumers.
- User testing is always needed even when the client doesn’t think so.
- Straight to the point communication with clients is a must.